Blueprint headcount continues to increase

As advisers and business seek stability and certainty in the confusion caused by Economic, political and regulatory fall out, Blueprint’s headcount has continued to rise. We expect this trend to continue.

Blueprint turnover maintained

Unlike other firms and networks, our turnover has been maintained – despite the recession – as we’ve assisted our advisers to move from being mortgage-focused to pensions and investment. At our January sales meeting we reported healthy paid turnover figures for 2010 – up by £1.2m – a magnificent result. Retirement and protection sales led the way, accounting for almost two thirds of business.

Marketing support improved further

Blueprint has become known for its excellent marketing support programme. We have recently improved this programme by enhancing our online marketing store and integrating a market leading email facility. This has improved our ability to deliver, on behalf of our businesses and advisers, regular e-newsletters, Economic updates and newsflashes. These emails are bespoke to our fi rms and distributed to advisers’ client-bases on their behalf.

In addition, two specialist guides have been produced on Marketing and Lead generation guides. Further marketing packages to help with local marketing programmes are also being developed.

Incentive programme

The Blueprint incentive programmes for 2011 to 2012 have now been confirmed with cruise and convention venues and details announced. To find out more call Phil Harvey on 07789 997 602 or email PHarvey@bpfs.com.

Orphan client project

Blueprint has announced an the establishment of an Orphan client project to deliver leads, activities around Data cleansing and use of VIPER to profile clients.